A small library of working prompts
52 carefully written prompt packs for marketing, selling, running a business, professional practices, study, tech and everyday life. Fill in the brackets, paste into your assistant, and start from something good.
Browse the libraryOne PDF per pack. Pay once on Gumroad. Use the prompts in ChatGPT, Claude or Gemini.
Each pack is a short PDF with 15 to 20 prompts, a plain-language introduction and notes on how to get the most from it. Use Preview to read a few before you buy. 21 are available now; the rest are marked coming soon.
Find a product, build the funnel, bring the traffic.
15 prompts in three stages: finding digital products people already buy, building a sales funnel, and driving traffic to it.
Sample prompt
Score these product ideas [list] 1–10 on demand, ease of creation, price potential, differentiation and my expertise…
A month of posts planned in an afternoon.
18 prompts that turn one topic into a month of posts for Instagram, LinkedIn, TikTok and X.
Sample prompt
You are a social media strategist. My account is about [topic] for [audience]. Propose 4 content pillars, explain…
Headlines, ads and pages that sound like a person.
20 copywriting prompts for headlines, ads, landing pages and product pages, built on classic frameworks like PAS and AIDA.
Sample prompt
Here are reviews, forum posts or survey answers from [audience]: [paste]. Extract the exact phrases they use for…
Emails people actually open, from welcome to launch.
17 prompts to plan, write and improve email marketing: welcome sequences, weekly newsletters, launch campaigns and win-back emails.
Sample prompt
Suggest 10 free lead magnets for [audience] interested in [topic] that lead naturally to buying [offer]. Rate each…
Find, pitch and keep better clients.
18 prompts for freelancers and consultants: positioning, cold outreach, proposals, pricing conversations, and turning one-off jobs into retainers.
Sample prompt
I offer [services] and have experience in [industries/projects]. Suggest 5 niche positions (who + problem +…
Plan less, finish more, without burnout.
16 prompts for weekly planning, prioritisation, daily focus and honest reviews.
Sample prompt
Here is everything on my mind: [paste messy list]. Sort it into: do this week, schedule later, delegate, drop.…
Résumé, cover letter and interview prep, done properly.
18 prompts covering the whole job search: tailoring your résumé to a posting, cover letters, LinkedIn, networking messages, interview practice and salary negotiation.
Sample prompt
Analyse this job posting: [paste]. List the must-have skills, nice-to-haves, keywords, and what problem this hire…
SOPs, customer replies and planning for owners who do everything.
20 prompts for the unglamorous side of running a small business: writing standard operating procedures, customer service replies, hiring, simple planning and supplier emails.
Sample prompt
Write a step-by-step standard operating procedure for [task] at my [business]. Include purpose, who does it, tools…
From idea to a script people watch to the end.
17 prompts for YouTube creators: finding video ideas, titles and thumbnails, strong intros, full scripts, retention edits, Shorts and descriptions.
Sample prompt
My channel is about [niche] for [audience]. Give 20 video ideas with strong viewer demand, labelled search-driven…
Product descriptions that sell without shouting.
16 prompts for online sellers on Shopify, Etsy, Amazon and similar platforms: product descriptions, titles, bullet points, SEO, photos briefs and review analysis.
Sample prompt
Create a short brand voice guide for my store [store] selling [products] to [audience]: 5 tone rules, words to…
Know where your money goes and what you want it to do.
15 prompts to understand your spending, build a budget you'll keep, plan savings goals and prepare for money conversations.
Sample prompt
Here are my last month's expenses (no account details): [paste]. Categorise them, total each category, and show…
Run the week at home without running yourself ragged.
16 prompts for busy parents: weekly family planning, chore charts, school-morning routines, screen-time agreements, birthday parties and calm conversations about hard topics.
Sample prompt
Act as a family organiser. Our household: [adults and children's ages]. This week's fixed commitments: [list].…
Learn faster, remember longer, stress less before exams.
16 prompts for students in school, university or self-study: study plans, active recall, flashcards, essay outlines, exam revision and focus routines.
Sample prompt
I'm taking [courses] with exams on [dates]. I can study [hours] per week. Build a week-by-week plan that…
Lesson plans, differentiation and parent emails in a fraction of the time.
17 prompts for classroom teachers: lesson plans, differentiated tasks, rubrics, quiz questions, feedback comments, parent communication and classroom routines.
Sample prompt
Write a [minutes]-minute lesson plan for [grade] [subject] on [topic], aligned to [curriculum/standard]. Include a…
Listings, follow-ups and local content for busy estate agents.
17 prompts for real estate agents: property descriptions, listing presentations, buyer and seller follow-ups, open-house plans, neighbourhood guides and social posts.
Sample prompt
Write a listing description for a [type] in [area]: [beds/baths/size/key features]. Open with the strongest…
Menus, reviews, social posts and staff docs for food businesses.
17 prompts for restaurant, café and bar owners: menu descriptions, specials, review replies, social posts, local promotions, staff training sheets and supplier emails.
Sample prompt
Describe my venue's voice in 5 rules based on this: [type of venue, location, atmosphere, typical guest, 3 words…
Programme templates, client check-ins and marketing for coaches.
17 prompts for personal trainers and online fitness coaches: client onboarding, programme templates, check-in messages, habit coaching, content ideas and offer pages.
Sample prompt
Write an intake questionnaire for new [in-person/online] clients: goals, schedule, training history, equipment,…
Find what buyers keep complaining about, then sell the fix.
18 prompts in three stages: mining the reviews of a niche's best sellers, hunting for problems that repeat across many products, and building a small, fast product (checklist, template or mini-guide) that solves the gap, with pricing and launch prompts.
Sample prompt
I'm considering these niches: [list]. For each, describe who buys, what they're trying to get done, typical price…
A realistic training week and a shopping list to match.
15 prompts for planning your own workouts and everyday meals: weekly training schedules, home workouts, meal plans, batch cooking, shopping lists and habit tracking.
Sample prompt
I can train [days] days a week for [minutes] minutes, with [equipment]. My goal is [general…
Itineraries, packing lists and budgets for trips that actually relax you.
15 prompts for planning holidays and weekends away: destination shortlists, day-by-day itineraries, budgets, packing lists, food finds, travelling with kids and rainy-day backups.
Sample prompt
Suggest 6 destinations for a [days]-day trip in [month] from [home city] for [travellers] who like [interests],…
Prompts that make an AI assistant a sharper pair programmer.
18 prompts for software developers: planning features, writing and refactoring code, debugging, tests, code review, documentation, SQL and learning new stacks.
Sample prompt
I need to build [feature] in [stack]. Break it into small, testable tasks in order, list unknowns I should resolve…
Formulas, dashboards and clean data without the headache.
18 prompts for Excel and Google Sheets users: writing and explaining formulas, cleaning messy data, pivot tables, charts, dashboards, templates and simple automations.
Sample prompt
In [Excel/Google Sheets], my data has columns [headers]. Write a formula that [goal]. Explain how it works and how…
Get the picture in your head out of Midjourney, DALL-E and friends.
15 prompts for AI image generators like Midjourney, DALL-E, Stable Diffusion and Ideogram: a prompt-building formula, styles, lighting, product shots, social graphics, consistent characters and editing.
Sample prompt
Turn this idea into 3 detailed image prompts for [tool]: [idea]. Structure each as subject, action, setting,…
Hooks, scripts and series ideas for Reels, TikTok and Shorts.
17 prompts for short vertical video: hooks, 30-second scripts, series formats, on-screen text, b-roll lists, captions, trend adaptation and performance reviews.
Sample prompt
Suggest 8 repeatable series formats for a [niche] account aimed at [audience] (e.g. 'one tool a day', 'myth vs…
Plan, record and promote a show people finish listening to.
16 prompts for podcasters: show concept, episode planning, guest research and outreach, interview questions, show notes, titles, clips and promotion.
Sample prompt
Help me define a podcast about [topic] for [audience]: a one-sentence promise, format, episode length, frequency…
Be known for something specific, without cringe.
17 prompts for building a personal brand on LinkedIn: positioning, profile rewrite, content pillars, post formats, comments, DMs and a weekly routine.
Sample prompt
Help me define my positioning: I help [audience] with [problem] using [experience]. Ask me 5 questions, then write…
Discovery, demos, objections and follow-ups that feel like conversations.
18 prompts for sales calls: research, call agendas, discovery questions, demo flow, objection handling, follow-up emails, proposals and pipeline reviews.
Sample prompt
From this public info about [company] [paste], summarise what they do, likely priorities, possible pain points our…
Faster, kinder replies and a help centre that answers itself.
16 prompts for customer support: reply templates, tone adjustment, difficult customers, refunds and delays, help-centre articles, FAQ building, macros and ticket analysis.
Sample prompt
Write a reply to this customer message [paste] based on our policy [policy]. Acknowledge the issue, give a clear…
Job ads, interviews and onboarding for small teams.
20 prompts for hiring and HR admin: role definitions, inclusive job ads, screening, structured interviews, scorecards, reference checks, offer and rejection emails, onboarding plans and policy drafts.
Sample prompt
Help me define the role of [title] for [team]: purpose, 4–6 outcomes for the first year, must-have skills and…
Scope, deliver and report like a much bigger firm.
18 prompts for independent consultants and advisers: discovery, scoping, proposals, workshop design, frameworks, stakeholder interviews, reports, executive summaries and client updates.
Sample prompt
Turn this client brief [paste] into a crisp problem statement, key questions to answer, and what's in and out of…
Session plans, client tools and a practice that runs smoothly.
16 prompts for life, career and business coaches: discovery sessions, coaching agreements, session plans, powerful questions, worksheets, between-session check-ins, content and offers.
Sample prompt
Write a 30-minute discovery session flow for a [niche] coach to understand a prospect's goals and explain how…
Listings, photos and shop polish for handmade and digital sellers.
18 prompts for Etsy sellers: niche and product ideas, titles, tags, descriptions, photos, shop sections, about page, customer messages, reviews and seasonal planning.
Sample prompt
Suggest 15 product ideas for an Etsy shop selling [category] to [buyer], noting which could be digital downloads…
Listings, A+ content and review insights for marketplace sellers.
18 prompts for Amazon and marketplace sellers: product research questions, titles, bullets, A+ content, backend keywords, image briefs, review analysis, customer questions and launch checklists.
Sample prompt
I'm evaluating [product idea]. List the questions I should answer about demand, competition, margin, fees,…
Articles that rank because they actually answer the question.
19 prompts for SEO blogging: keyword clustering, search intent, briefs, outlines, original drafts, on-page optimisation, internal links, refreshing old posts and content calendars.
Sample prompt
Group these keywords [list] into topic clusters, name a pillar page for each, and note the search intent of each…
From premise to finished draft, with you holding the pen.
19 prompts for fiction writers: premises, characters, worldbuilding, plotting, scene craft, dialogue, revision and query letters.
Sample prompt
Here's my premise: [premise]. What's the central conflict, what's at stake, and what's the question readers will…
Personalised, gentle stories your kids ask for again.
15 prompts for parents, grandparents and teachers creating children's stories: personalised bedtime stories, story series, stories that help with new situations, rhyming tales, interactive stories and illustration prompts.
Sample prompt
Write a calm 5-minute bedtime story for a [age]-year-old named [nickname] who loves [interests]. Gentle adventure,…
Timelines, budgets and speeches for the big day and every party after.
15 prompts for planning weddings, milestone birthdays, anniversaries and other events: budgets, timelines, guest lists, vendor emails, run-of-show, speeches, signage and thank-yous.
Sample prompt
Create a planning timeline for a [event] on [date] with [guests] guests, working backwards month by month, with a…
Declutter, organise and keep it that way.
15 prompts for home organisation: room-by-room decluttering plans, cleaning schedules, storage ideas, moving checklists, paperwork systems and family routines that keep the house in order.
Sample prompt
Create a 30-day declutter plan for a [home size] with [household], 15–20 minutes a day, room by…
Practise speaking, build vocabulary and actually remember it.
15 prompts for language learners: conversation practice, role-plays, vocabulary building, grammar explanations, writing correction, listening practice and study routines, for any language and level.
Sample prompt
Be my [language] conversation partner at [level]. Talk about [topic], use simple sentences, ask me one question at…
Talks, presentations and toasts that people remember.
15 prompts for public speaking: finding your message, structuring talks, openings and closings, stories, slides, rehearsal, Q&A prep, nerves and feedback.
Sample prompt
Help me find the one-sentence message of my talk on [topic] for [audience]. Ask me 5 questions, then propose 3…
Prepare like a pro for salary, suppliers, clients and everyday deals.
15 prompts for negotiation preparation: goals and walk-away points, understanding the other side, anchoring, scripts, role-play, handling tactics, and follow-up emails.
Sample prompt
Help me prepare for negotiating [what] with [who]. Define my goal, ideal outcome, acceptable range, walk-away…
A clear story for investors, partners and grant panels.
20 prompts for startup founders: problem and solution framing, market sizing logic, business model, slide-by-slide deck, one-pager, investor emails, Q&A prep and pitch rehearsal.
Sample prompt
Write 10 one-line descriptions of [startup] in the format '[product] helps [customer] [do something] by…
Appeals, grants, volunteers and impact reports for small charities.
18 prompts for nonprofits, charities and community groups: mission clarity, fundraising appeals, grant application drafts, donor thank-yous, volunteer recruitment, impact reports, social posts and board papers.
Sample prompt
Help us sharpen our mission [mission] into a one-line statement and a 50-word impact…
Enquiries, shoot prep and marketing for working photographers.
19 prompts for photographers: enquiry replies, packages and pricing pages, client questionnaires, shot lists, shoot-day guides, delivery emails, portfolio captions, blog posts and referral requests.
Sample prompt
Write a warm reply to this enquiry [paste] for my [type] photography, answering their question, sharing…
The paperwork side of private practice, handled.
19 prompts for counsellors, therapists and psychologists running a private practice: website copy, intake paperwork templates, scheduling and cancellation messages, policies, newsletters, referral networking and business planning.
Sample prompt
Write a warm, professional About page for my practice: my approach [approach], who I work with [populations], what…
Client comms, marketing and office ops for small legal practices.
20 prompts for solicitors, attorneys and small law firms: website and profile copy, client onboarding emails, engagement letter structure, status updates, billing communications, internal procedures, marketing and business development.
Sample prompt
Write a website page for our [practice area] work for [client type]: who we help, how we work, what to expect in a…
Guided journaling to untangle your thoughts and plan your days.
15 prompts for reflective journaling: morning pages, evening reviews, untangling worries, decisions, gratitude, values, weekly and monthly reviews.
Sample prompt
Ask me 4 short morning questions about how I feel, what matters today, what might get in the way and one thing…
Shorter meetings, clearer notes, actions that actually happen.
15 prompts for meetings: agendas, facilitation, transcript summaries, action lists, decision logs, status updates, async alternatives and recurring meeting reviews.
Sample prompt
Here's what I need: [goal]. Should it be a meeting, an email, a doc or a quick call? Explain and draft the…
Read faster, summarise accurately and think more critically.
15 prompts for research and reading: scoping questions, search strategies, summarising articles and reports, comparing sources, extracting data, critical evaluation, literature tables and briefing notes.
Sample prompt
Help me turn this broad interest [topic] into 3 focused research questions, with what kind of evidence would…
Find out what customers really want before you build or market.
19 prompts for customer research: personas from real data, interview guides, surveys, analysing feedback, jobs-to-be-done, messaging tests and turning insights into copy.
Sample prompt
Help me plan a 2-week customer research sprint for [product] to answer [questions]: methods, who to talk to,…
Hand repetitive work to Zapier, Make and simple scripts.
17 prompts for automating repetitive work with no-code tools like Zapier, Make, n8n, Google Apps Script and built-in email rules: finding automation opportunities, designing workflows, writing formulas and small scripts, testing and documenting.
Sample prompt
Here's a list of my repetitive weekly tasks [list with time spent]. Which can be automated, with which tools, and…
Name it, position it and give it a voice people recognise.
19 prompts for building a small brand: positioning, naming, taglines, brand story, voice and tone guide, visual direction briefs, messaging hierarchy and brand consistency checks.
Sample prompt
Ask me 10 questions about my business [business], then write brand foundations: purpose, audience, promise,…
Everything above, in one PDF.
887 prompts for $99 instead of $955 bought separately.
No packs match that search. Try a broader word, or browse by category.
Packs that belong together, grouped by the kind of work you do, for less than buying them one by one.
5 packs · 88 prompts
Everything for getting seen and getting sales.
$39Separately $101
3 packs · 49 prompts
For the job hunt, the work week and the money.
$25Separately $40
4 packs · 71 prompts
Find a gap, launch an offer, win clients, run the back office.
$55Separately $99
6 packs · 103 prompts
Video, podcasts, images, blogging and a brand people recognise.
$69Separately $115
5 packs · 89 prompts
Research, listings and customer insight for online sellers.
$59Separately $94
7 packs · 106 prompts
Calmer weeks at home, from meals to holidays.
$39Separately $75
6 packs · 109 prompts
Client communication and admin for independent practitioners.
$79Separately $129
4 packs · 68 prompts
Code, spreadsheets, research and automation.
$55Separately $77
The complete set
All 52 packs, 887 prompts in a single PDF.
Pick the area you're working on this week. Each pack stands on its own.
Delivered by Gumroad after checkout. Keep it, and fill in the brackets with your own work.
The prompts work in ChatGPT, Claude, Gemini and other chat assistants.
Free, practical articles with prompts you can use today. All guides
Five practical prompts for tailoring your CV to a job ad, rewriting bullet points around results, and checking it like a recruiter would.
GuideA step-by-step way to use ChatGPT or Claude to choose content pillars, build a 30-day calendar and write posts that still sound like you.
GuideWhat to put in the first five emails a new subscriber receives, and prompts to draft each one with an AI assistant.
GuideA simple structure for product descriptions that lead with the outcome, plus prompts for writing, reviewing and improving your listings.
GuideUse an AI assistant to sort your spending, build a realistic budget and plan a savings goal, without sharing sensitive financial details.
GuideA three-step method for mining best-seller reviews, spotting complaints that repeat across products, and turning one gap into a small digital product.
About
Carlsson & Co. is a small, independent shop run by me, Mathias Carlsson, from Sweden. I started it because I kept rewriting the same prompts for the same everyday jobs: a post to plan, a CV to tighten, an email that needed to go out today.
Each pack is something I'd want on my own desk: short, specific and written to be used, not admired. No big promises, just better starting points for real work.
If something's unclear or you have an idea for a pack, I'd genuinely like to hear it. You can reach me through Gumroad after any purchase.
A PDF for each pack, with written prompts, a short introduction and notes on how to use them. You download it straight after purchase.
Any chat assistant, such as ChatGPT, Claude or Gemini. Free versions work; you just paste the prompt and fill in the brackets.
No one can promise that, and we won't. The prompts save you time and give you a better starting point. The results depend on your product, your audience and the work you put in.
No. The budgeting, fitness, journaling, therapist-admin and law-office packs help you organise, plan and write. They are not financial, medical, psychological or legal advice. For those decisions, talk to a qualified professional.
Use them as much as you like in your own work and your clients' work. Please don't resell or redistribute the PDFs.