Strategy
Brand foundations
Ask me 10 questions about my business [business], then write brand foundations: purpose, audience, promise, personality, proof points.
Marketing & Content · 19 prompts
The Brand Identity Kit
Name it, position it and give it a voice people recognise.
19 prompts for building a small brand: positioning, naming, taglines, brand story, voice and tone guide, visual direction briefs, messaging hierarchy and brand consistency checks. For new businesses, rebrands and side projects.
What's inside
Every prompt in the PDF, listed by section.
Strategy
- 01Brand foundations
- 02Positioning statement
- 03Competitor map
Name & say it
- 04Naming
- 05Name shortlist test
- 06Taglines
- 07Brand story
- 08Elevator pitch
Voice
- 09Voice and tone guide
- 10Rewrite in brand voice
- 11Messaging hierarchy
Look
- 12Visual direction brief
- 13Colour palette ideas
- 14Font pairing
- 15Logo brief
Keep it consistent
- 16Brand checklist
- 17Consistency audit
- 18Launch announcement
- 19Brand one-pager
Sample prompts
Three of the 19, so you can see how specific they are. The PDF has the rest, plus a short introduction.
Strategy
Positioning statement
Write a positioning statement for [brand]: for [audience] who [need], [brand] is the [category] that [difference] because [reason].
Strategy
Competitor map
Map these competitors [list] on two axes that matter to customers, and show where [brand] can stand apart.