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Lead magnet ideas
Suggest 10 free lead magnets for [audience] interested in [topic] that lead naturally to buying [offer]. Rate each on effort and appeal.
Marketing & Content · 17 prompts
The Newsletter Playbook
Emails people actually open, from welcome to launch.
17 prompts to plan, write and improve email marketing: welcome sequences, weekly newsletters, launch campaigns and win-back emails. Includes subject line testing and list-growth ideas. For creators and small businesses using any email platform.
What's inside
Every prompt in the PDF, listed by section.
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- 01Lead magnet ideas
- 02Signup copy
- 03Pop-up and footer variants
Sequences
- 04Welcome sequence
- 05Launch sequence
- 06Abandoned cart
- 07Win-back
- 08Post-purchase
Weekly newsletter
- 09Issue planner
- 10Draft an issue
- 11Story to lesson
- 12Soft sell paragraph
Optimise
- 13Subject line lab
- 14Metrics review
- 15Deliverability check
- 16Segment ideas
- 17Re-read for one reader
Sample prompts
Three of the 17, so you can see how specific they are. The PDF has the rest, plus a short introduction.
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Signup copy
Write a newsletter signup block: headline, 2-line description, button text and a small privacy line. Topic: [topic]. Audience: [audience].
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Pop-up and footer variants
Write 3 short versions of my signup pitch for a pop-up, a blog footer and a social bio link.