Research
Customer language
Here are reviews, forum posts or survey answers from [audience]: [paste]. Extract the exact phrases they use for their problem, their desired outcome and their objections.
Marketing & Content · 20 prompts
Copy That Converts
Headlines, ads and pages that sound like a person.
20 copywriting prompts for headlines, ads, landing pages and product pages, built on classic frameworks like PAS and AIDA. Includes prompts to research customer language and to critique your own drafts. For founders and freelancers who write their own marketing.
What's inside
Every prompt in the PDF, listed by section.
Research
- 01Customer language
- 02Offer clarity
- 03Objection list
- 04Awareness level
Write
- 05Headline set
- 06PAS ad
- 07AIDA landing page
- 08Product description
- 09Facebook/Instagram ads
- 10Google search ads
- 11Email announcement
- 12Guarantee and risk reversal
- 13About page
Edit
- 14Cut the fluff
- 15Clarity critique
- 16Specificity pass
- 17Tone variations
- 18A/B test ideas
- 19Read-aloud test
- 20Call to action buttons
Sample prompts
Three of the 20, so you can see how specific they are. The PDF has the rest, plus a short introduction.
Research
Offer clarity
Explain my offer [offer] in one sentence a 12-year-old would understand. Then list the 3 strongest benefits and the proof I have for each: [proof].
Research
Objection list
List the 10 most likely reasons [audience] would not buy [offer] at [price]. For each, suggest one line of copy that addresses it honestly.