Position
Positioning statement
Help me define my positioning: I help [audience] with [problem] using [experience]. Ask me 5 questions, then write 3 versions of a one-line positioning statement.
Career & Learning · 17 prompts
The LinkedIn Personal Brand Kit
Be known for something specific, without cringe.
17 prompts for building a personal brand on LinkedIn: positioning, profile rewrite, content pillars, post formats, comments, DMs and a weekly routine. For professionals, job seekers, consultants and founders.
What's inside
Every prompt in the PDF, listed by section.
Position
- 01Positioning statement
- 02Headline options
- 03About section
- 04Experience bullets
- 05Featured section
Post
- 06Content pillars
- 07Lesson post
- 08Opinion post
- 09How-to post
- 10Carousel / document post
- 11Voice match
Engage
- 12Thoughtful comments
- 13Connection request
- 14Follow-up DM
Routine
- 15Weekly routine
- 16Monthly review
- 17Job search mode
Sample prompts
Three of the 17, so you can see how specific they are. The PDF has the rest, plus a short introduction.
Position
Headline options
Write 10 LinkedIn headlines for me based on [positioning], under 220 characters, specific rather than buzzwordy.
Position
About section
Rewrite my About section [paste] to open with who I help, include 2 proof points, and end with how to contact me. First person, under 250 words.