Plan
Research plan
Help me plan a 2-week customer research sprint for [product] to answer [questions]: methods, who to talk to, sample size.
Marketing & Content · 19 prompts
The Customer Research Kit
Find out what customers really want before you build or market.
19 prompts for customer research: personas from real data, interview guides, surveys, analysing feedback, jobs-to-be-done, messaging tests and turning insights into copy. For founders, marketers and product people.
What's inside
Every prompt in the PDF, listed by section.
Plan
- 01Research plan
- 02Recruit message
Interviews
- 03Interview guide
- 04Jobs to be done
- 05Interview synthesis
Surveys
- 06Survey builder
- 07Survey analysis
- 08Post-purchase survey
- 09Churn survey
Make sense
- 10Persona from data
- 11Voice-of-customer bank
- 12Review mining
- 13Customer journey map
Use it
- 14Messaging from research
- 15Objection FAQ
- 16Message test
- 17Insight report
- 18Feature prioritisation
- 19Research repository
Sample prompts
Three of the 19, so you can see how specific they are. The PDF has the rest, plus a short introduction.
Plan
Recruit message
Write a short message inviting [customer type] to a 20-minute research call, with an incentive [incentive].
Interviews
Interview guide
Write a 30-minute customer interview guide about [topic] focused on past behaviour, not hypotheticals.