Mission
Mission and impact statement
Help us sharpen our mission [mission] into a one-line statement and a 50-word impact statement.
For Professionals · 18 prompts
The Nonprofit Toolkit
Appeals, grants, volunteers and impact reports for small charities.
18 prompts for nonprofits, charities and community groups: mission clarity, fundraising appeals, grant application drafts, donor thank-yous, volunteer recruitment, impact reports, social posts and board papers.
What's inside
Every prompt in the PDF, listed by section.
Mission
- 01Mission and impact statement
- 02Theory of change
Fundraising
- 03Donation appeal
- 04Campaign plan
- 05Grant draft
- 06Funder research questions
- 07Major donor letter
- 08Donor thank-you
People
- 09Volunteer recruitment
- 10Volunteer onboarding
- 11Volunteer thank-you
Report & communicate
- 12Impact report
- 13Social posts
- 14Newsletter
- 15Press release
Governance
- 16Board meeting paper
- 17Strategic plan outline
- 18Partnership email
Sample prompts
Three of the 18, so you can see how specific they are. The PDF has the rest, plus a short introduction.
Mission
Theory of change
Draft a simple theory of change for [programme]: problem, activities, outputs, outcomes, long-term change.
Fundraising
Donation appeal
Write a fundraising appeal email for [campaign] with a real story [story], a clear need, a specific ask and what each amount achieves.