For Professionals · 17 prompts

The Listing Agent's Toolkit

Listings, follow-ups and local content for busy estate agents.

17 prompts for real estate agents: property descriptions, listing presentations, buyer and seller follow-ups, open-house plans, neighbourhood guides and social posts. Helps with marketing and communication; always follow your local advertising and fair housing rules.

What's inside

Every prompt in the PDF, listed by section.

Listings

  1. 01Property description
  2. 02Headline options
  3. 03Photo and video shot list
  4. 04Feature-to-benefit

Win the listing

  1. 05Listing presentation outline
  2. 06Seller objection answers
  3. 07Pre-listing checklist

Follow up

  1. 08Viewing follow-up
  2. 09Seller weekly update
  3. 10Past-client check-in
  4. 11Lead nurture sequence

Open house & events

  1. 12Open house plan
  2. 13Feedback form

Local expert

  1. 14Neighbourhood guide
  2. 15Market update post
  3. 16Social post set
  4. 17Buyer FAQ

Sample prompts

Three of the 17, so you can see how specific they are. The PDF has the rest, plus a short introduction.

Listings

Property description

Write a listing description for a [type] in [area]: [beds/baths/size/key features]. Open with the strongest feature, walk through the home room by room, end with location highlights. 180–220 words, factual, no exaggeration.

Listings

Headline options

Write 10 listing headlines for this property [features], under 60 characters, focused on features rather than the type of buyer.

Listings

Photo and video shot list

Create a shot list for photos and a 60-second walkthrough video of a [type] with [features], in the order a buyer would experience it.

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