Sales & Clients · 18 prompts

The Sales Call Playbook

Discovery, demos, objections and follow-ups that feel like conversations.

18 prompts for sales calls: research, call agendas, discovery questions, demo flow, objection handling, follow-up emails, proposals and pipeline reviews. For founders, freelancers and B2B salespeople.

What's inside

Every prompt in the PDF, listed by section.

Prepare

  1. 01Prospect research brief
  2. 02Call agenda
  3. 03Cold opener

Discover

  1. 04Discovery questions
  2. 05Pain to value
  3. 06Stakeholder map

Present

  1. 07Demo flow
  2. 08Value story
  3. 09Pricing conversation

Objections

  1. 10Objection handler
  2. 11Objection prep sheet
  3. 12Competitor comparison

Follow up

  1. 13Recap email
  2. 14Proposal outline
  3. 15Gone-quiet follow-up
  4. 16Close or release
  5. 17Lost-deal review
  6. 18Pipeline review

Sample prompts

Three of the 18, so you can see how specific they are. The PDF has the rest, plus a short introduction.

Prepare

Prospect research brief

From this public info about [company] [paste], summarise what they do, likely priorities, possible pain points our [offer] could address, and 3 smart questions.

Prepare

Call agenda

Write a short agenda for a [minutes]-minute discovery call with [prospect] that I can send in advance and use to open the call.

Prepare

Cold opener

Write 5 ways to open a cold call to [role] at [company type] that earn 30 seconds without sounding scripted.

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