Guide

How to write an SEO blog post with AI that's actually worth ranking

A brief-first workflow: analyse search intent, outline better than the competition, and add your own experience.

AI can draft a generic article in seconds, and that's the problem. The posts that rank and convert add experience only you have. Use AI for structure; bring the substance yourself.

1. Intent first

For the query '[keyword]', describe what the searcher wants, which format suits it, and what a page must include.

If the intent is a comparison, a how-to won't rank.

2. Brief

Create a content brief for '[keyword]': reader, angle, outline, questions to answer, examples I should add from my experience, internal links.

The brief is the most valuable output.

3. Experience injection

Here's my draft [paste]. Mark spots where a personal example, data point or photo would make it more credible, and ask me questions to fill them.

This turns a generic draft into yours.

4. Title and meta

Write 5 SEO titles under 60 characters and meta descriptions under 155 for [keyword].

Pick one that matches the intent and makes a specific promise.

Keep it honest

Fact-check everything and never publish a draft you haven't edited yourself.